COBRA Golf – DS-ADAPT (Photo)

I helped concept, art direct, and lead the vision for the DS-ADAPT photography campaign for COBRA Golf. DS-ADAPT is a performance-driven family of golf clubs and accessories engineered for versatility, distance, and precision across a wide range of playing conditions. The goal of this shoot was to visually elevate the full product lineup through a modern, premium, and cohesive photographic system.

We photographed the entire DS-ADAPT family across multiple studio environments to highlight different aspects of the design. One direction featured custom-printed paper surfaces incorporating graphic elements from the FUTUREFIT33 creative, giving the white studio setup a clean, bold, tech-forward look. For the second direction, we captured the products on a seamless dark-to-white gradient surface created entirely through on-set lighting techniques. This approach produced a moody, minimalist atmosphere that allowed the materials, textures, and engineering details to stand out with a dramatic, elevated tone. Together, these visual approaches created a premium product story that reflects COBRA’s innovative and future-focused identity.