COBRA Golf – OPTM

Developed the COBRA Golf OPTM campaign in collaboration with our COBRA Golf in-house creative and marketing teams and BOLD Studios. The campaign introduced a new lineup of performance golf clubs engineered to deliver greater accuracy and tighter shot dispersion. Built around the playful idea that great shots are addictive, the campaign used humor to celebrate the irresistible feeling of finding more fairways and wanting to keep coming back for another round. The campaign extended across commercial, out-of-home, retail, social, web, and digital touchpoints, creating a cohesive visual identity that showcased the product's technology and performance.

As part of COBRA Golf's in-house creative team, I art directed the studio product and athlete photography, capturing Rickie Fowler, Max Homa, Lexi Thompson, and Gary Woodland. I helped bring the campaign's premium, performance-driven look and feel to life across commercial, OOH, retail, social, web, and digital marketing channels.