PUMA x Dani Dazey

I was one of the two creative leads on this campaign, helping shape the concept, direct the visual narrative, and support production across multiple locations. My goal was to blend Dani Dazey’s bold, color-forward aesthetic with inspiration from Wes Anderson’s cinematic style, creating cohesive storytelling and striking imagery that captured the spirit of PUMA Golf’s first all-women’s exclusive collection.

“A Weekend in Palm Springs” is a girls’ golf vacay getaway into the whimsical world of Dani Dazey. The campaign unfolds across a vibrant, nostalgic backdrop with playful, stylized compositions that mirror her maximalist approach to design. Part of the shoot took place at The Trixie Motel, a destination Dani also designed, which allowed the visuals to fully immerse in her signature creative universe. From sun-soaked resort lounges to energetic scenes on the golf course, each moment was crafted to celebrate individuality, creativity, and effortless luxury.