PUMA Golf Sportstyle Footwear

As one of the lead creatives on PUMA Golf's Sportstyle Footwear campaign, I helped shape the creative direction for the men's Helsinki G and GS-X EFEKT, along with the women's Speedcat G. I led the overall creative direction for the campaign's photography and visual look and feel, developing a refreshed aesthetic that honored each silhouette's heritage while making it feel modern, relevant, and appealing to a new generation of golfers.

The creative direction blended fashion-forward styling with modern golf culture while staying true to PUMA's Sportstyle aesthetic. Across a series of styled looks featuring each shoe style and colorway, the campaign showcased the versatility of the collection, inspiring golfers to style the footwear with confidence both on and off the course.